Those of you who watched television in the early 1990's will doubtlessly remember those goofy commercials for Grey Poupon mustard. They would show people in the most random of situations (such as stopping at a traffic light) asking one another:
Pardon me, would you happen to have any Grey Poupon?

But of course!

Silly though they were, they were effective at generating brand recognition. I can't pass a bottle of Grey Poupon mustard in the grocery store without those commercials coming to mind.

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